Burger King: The Boy Who Cried Whopper
My Role: Art Director, Copywriter, Production
Andrea Dunn: Assistant Director, Production
Problem
Develop an idea that communicates that 100% of Burger King menu is now 100% real (free of preservatives, colors and flavors from artificial sources) in a way that lands our most important belief: real food tastes better.
Solution
Share the unbelievable news with a humorous take on a classic tale about a boy and his struggles with telling the truth.