Patagonia: Nano City
Problem
Climate change poses a serious threat, with urban areas accounting for 78% of global energy consumption and over 60% of greenhouse gas emissions. Despite this, addressing the issue is often not prioritized.
Solution
To combat this problem, we repurpose city waste to create exclusive 100% recycled Nano Puff apparel, contributing to a substantial reduction in urban waste.
Role:
Copywriter
Art Director:
Skye Scaglione
School:
College for Creative Studies
Award:
AAF Addy Best Of Show 🏆
Nano Puff Line
Made out of 100% recycled polyester and reducing cut-scrap waste by 15,000 pounds annually.
Social Ads & Green Walls
Social ads will announce the launch of the Nano City campaign on Black Friday. Across the city, billboards will transform into green walls, promoting the benefits of the Nano Puff line against climate change while adding greenery to the area.
Nano App
The Nano app finds local nature and charity events, recommends Patagonia gear that’s discounted for certain events, and keeps track of points from the digital recycling bins.
Digital Recycling Bins
People can earn free Bird Scooter rides by recycling at one of our digital recycling bins.
Nano City Pop-Up Shops
Nano City pop-up shops carry Nano Puff jackets and other Nano Puff line gear made from the collected recycled waste from the city.
Limited Edition City Logos
Each city gets a limited edition Patagonia logo that sports the city’s skyline.